Pricing Blog2020-08-26T20:14:14-04:00

Optimizing Membership Structure for a Fitness Club

Background Our client is an international fitness organization with more than 1,000 locations across the country. This fitness club offers various programs that are tailored to fulfill the requirements of the communities they serve, benefiting thousands of individuals annually. The primary focus of this study was to analyze 30+ [...]

Unveiling Pricing Mastery in Diverse Business Environments

Background Our client is a global software holding companies that operate within the transportation sector. With more than 20 companies, each business unit presented a different level of pricing maturity, challenges, and opportunities. Iris Pricing Solutions was contacted to develop a pricing workshop to educate their top leaders on [...]

How to Optimize Prices in 2024

A note from Iris Pricing Solutions President: Kirk Jackisch 3 Ways Businesses Can Optimize Prices in 2024 As 2024 progresses amidst global uncertainty, businesses face significant challenges. Recent years have witnessed escalating costs and diminishing profit margins, prompting frequent price increases, often occurring multiple times annually. Despite this, businesses [...]

Revamping Pricing Strategies for Tradeshows

Background Our client is a $50M+ professional association and one of the largest hosts of industry tradeshows in North America, attracting 50,000+ attendees. Renowned as one of the most pivotal events in the industry, vendors value this tradeshow for its outstanding influence on sales, media coverage, and overall business [...]

Effective Price Management: A Key to Boosting Profits

By: Benjamin Garden, VP, Pricing Analytics In the rapidly evolving business landscape, effective price management is a critical factor in determining a company's success. Mastering this skill involves a blend of strategic insight and adherence to ethical pricing practices, both of which are pivotal for achieving sustainable profitability and [...]

Sophisticated Approach to Menu Price Structure

Embark on a journey with one of North America's largest quick-service restaurant giants, with over 3,000 franchised locations and revenue surpassing $5 billion. Fueled by strategic pricing decisions, their success faced a challenge when certain price hikes led to a dip in market share. In response, our client sought [...]

Restaurants are Fighting Inflation and Raising Profits with a Secret Weapon

By: Benjamin Garden, VP, Pricing Analytics, Iris Pricing Solutions In 2023, restaurants have faced a slew of challenges, from slower foot traffic to higher supply costs.  However, some restaurants and their franchisees are defying expectations and actually earning healthy profits.  How are they accomplishing this feat? Their secret weapon [...]

Mastering the Price Wars: Thriving in Competitive Markets

By: Ed Heskins, Head of Pricing, Europe To be in business is to be in competition.  Few, if any, businesses operate in a vacuum, and even if your products and services are highly differentiated, customers will often seek alternatives to compare you with.  In this way, pricing against your [...]

Pricing Strategies at a Glance: What are they and which is best for you?

By: Savannah Dixon, Pricing Analyst, Iris Pricing Solutions In the constantly changing world of business, discovering the ideal pricing strategy is critical to unlocking untapped revenue potential. It's a puzzle that can make or break your success, and the choices can be daunting. In this article, we explore four [...]

Uncovering $3 Million : Data-Driven Pricing Strategies to Overcome Inflation

By: Benjamin Garden, Vice President, Pricing Analytics In a Conference Board survey of 51% of CEOs worldwide, inflation was their second-biggest external concern in 2023 (behind only a possible recession). In today's age of "Big Data", C-suite executives are eager to use data and analytics to address all of their [...]

Economic Rollercoaster: Riding the Waves of Uncertainty with Price Agility

By Kirk Jackisch: President, Iris Pricing Solutions As we venture into the second half of 2023, businesses continue to face a range of pricing challenges that require careful navigation and strategic planning – covered in our previous article, The Current State of Pricing. The landscape is influenced by factors [...]

Enabling Sales Teams to Take Full Advantage of Pricing Guidance

Background Our client is a $1 billion revenue Products and Solutions provider, offering customized support to customers across many different industries. With a high-value, solutions-based offering the client had a significant degree of pricing power that was underutilized. The client had already made a significant investment in a segmented [...]

The Critical Role of Inclusive Consumer Research in Pricing

Unlocking the Power of Inclusivity By: Greg Thomas, Senior Pricing Research Advisor Pricing is a critical factor that businesses must consider when conducting consumer research on new products and services. The right pricing strategy can make all the difference in the success or failure of a new product or [...]

How CMOs Can Align Pricing and Marketing for Maximum Success

Pricing is a critical aspect of any business, and for Chief Marketing Officers (CMOs), it plays a vital role in the success of a company. A well-crafted pricing strategy can impact the entire marketing mix, and it is essential to understand the importance of pricing for CMOs in today's [...]

Pricing and Artificial Intelligence: A Match Made in Heaven?

By: Benjamin Garden, Director of Pricing Analytics In today's hyper-competitive marketplace, businesses are continually seeking new ways to increase revenue and maintain a competitive edge. One approach that has emerged as a promising solution is Price Optimization using AI algorithms. With the ability to analyze vast amounts of data [...]

Beyond Growth: Why SaaS Companies are Shifting Focus to Retention and Monetization Strategies

Refocusing Your SaaS Strategy Over the past decade, numerous SaaS companies have emerged and experienced success. To achieve this success, SaaS companies have focused on managing three main levers: growth, retention, and monetization. Of these three, growth has been the main priority for SaaS organizations. However, as market and [...]

Pricing Ethics: Balancing Fairness and Profitability

Navigating the Ethical Pricing Conundrum Pricing is a crucial aspect of any business, as it determines the profitability of a company and its ability to remain competitive. However, when setting prices, it is important to consider not only economic factors, but also ethical considerations. In this article, we will [...]

5 Ways Pricing Analytics Can Retain Customers and Increase Profits

By: Benjamin Garden, Director, Pricing Analytics, Iris Pricing Solutions It's no secret that pricing has a direct impact on profitability and customer satisfaction. In the digital age, where customers have access to information about prices from around the world in seconds, implementing effective pricing strategies is becoming increasingly important [...]

The Current State of Pricing – 2023 Recession

A note from Iris Pricing Solutions President: Kirk Jackisch As we approach the end of 2022, it is clear that pricing leaders will need to navigate a very unpredictable market…perhaps more than ever before. With this uncertainty, leaders must employ resilient, proactive, and competitive pricing strategies. What We Saw [...]

Pricing a Digital MedTech Device for use in Clinical Trials

About the Device Our client, an established manufacturer of syringes, had developed a prototype digital injection device designed for use in clinical trials. This data-enabled injection device would automatically capture injection data without interfering with the injection device's usability. Specifically, the device would capture the start/stop time, completion and [...]

Go to Top