Pricing Training in Europe & the UK

At Pricing Solutions we deliver tailored in-house pricing training courses that improve your organisation’s pricing decision-making and in turn improve business performance.

Whilst many organisations are already embracing the need for a greater understanding of their pricing, others are yet to fully realise the powerful business insights that can come from a greater knowledge of pricing fundamentals.

So, whether you already have pricing responsibilities and want to know how to advance your organisation to the next level of pricing maturity, or even if you’ve never thought about using pricing as lever for change – or anything in between – our range of pricing training courses will be able to help you.

UK Pricing Training Courses Include:

Introduction to Pricing – Identifying the opportunities and planning the first steps

  • The profit impact of pricing
  • The World Class Pricing framework
  • Strategic pricing
  • How best in-class companies are managing pricing
  • Developing the route map for profitable pricing

Target Audience: Senior management teams, marketing/sales teams or cross-functional teams focused on implementing new pricing initiatives

New Product Pricing – How to capture the value of your new product

  • Tools to determine the value customers place on your new product
  • Using pricing research  -the when and how
  • Using segmentation to capture maximum value
  • How to explore different price structures
  • Process to ensure value isnot lost in the sales channels

Target Audience: Marketing and product managers, marketing/sales teams, or cross-functional teams focused on new product launches.

Increasing Price Without Losing Customers – How to make price increases stick

  • Where and when to apply price increases
  • Effectively communicating a price change
  • How to handle resistant customers
  • How to prepare your sales force
  • Aligning the organisation for success

Target Audience: Sales and marketing teams, cross-functional groups.

Increasing Profitability with Pricing – How to get those quick-wins

  • Analysis and tools to identify profit opportunities
  • Focusing on the quick-wins
  • Getting internal buy-in
  • Action planning and monitoring
  • Building internal capabilities

Target Audience: Senior management teams, marketing/sales teams, or cross-functional teams focused on implementing new pricing initiatives.

Advanced Pricing Training for Pricing Managers – Tailored content to the team’s specific challenges

  • Winning support and building a pricing team
  • Keeping focused on value instead of price
  • Using segmentation to capture premium prices
  • Making the cultural change to value-based pricing
  • Pricing optimisation techniques
  • How to use pricing reserach

Target Audience: Central and regional pricing teams, marketing teams and cross-functional teams invovled in pricing.

Pricing for Marketing – How to link value and price

  • Determining the value of your brand equity
  • Keeping focused on value instead of price
  • Managing price through the sales channels
  • Using segmentation to capture premium prices
  • Making the cultural change to value-based pricing

Target Audience: Marketing and product managers, marketing/sales teams or cross-functional teams focused on implementing new pricing initiatives.

Successful Pricing Projects
In Over 20 Industries

For More Information On
Our Pricing Services

Pricing Webinars

Our international pricing team conducted a series of webinars on various pricing topics in the past. Now available on-demand, these webinars are designed to help you enhance your pricing I.Q.

Best Practices in Monetizing the Internet of Things

The Internet of Things (IoT) revolution is changing the landscape of business, with new product innovations springing up in a wide range of industries. While IoT technology is generating huge business opportunities, it is also creating a significant challenge – how to effectively monetize IoT products and not leave money on the table?

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The Best Practices in Subscription Pricing webinar

Best Practices in Subscription Pricing

Subscription pricing is spreading rapidly…and by all accounts has passed the “tipping point” in broad market acceptance. This webinar will present an overview of trends and introduces case studies and best practices of subscription pricing across a range of B2B and B2C industries.

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High-Impact Pricing Strategies for Restaurants

Learn how restaurants can significantly improve their revenue and profit margins through high-impact pricing strategies that leverage customer insights and transaction data. This online training presents pricing strategies restaurants can use to generate 10:1 profit increases while growing guest count and average ticket size.

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Pricing Sustainably Produced Foods for Sustainable Bottom Lines

Join NRN’s Sustainability Webinar Series as the panel discusses these issues and related best practices for pricing foods produced with sustainability in mind.

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Pricing Optimization Strategies for Private Equity Investors

Private equity investors can significantly increase the EBITDA through effective pricing optimization strategies for their portfolio companies. This online training gives you an overview of price optimization strategies that typically generate 10-12X EBITDA increases for every 2% increase in effective pricing.

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Pricing During COVID-19 Crisis

Contact Us for a Pricing Training Project

Pricing Solutions is one of the worlds’ leading pricing consultant and pricing research firms. We are dedicated to helping clients tackle their specific pricing challenges and dramatically grow profitability. Our consultants have extensive experience in B2B and B2C markets within a wide range of industries in Europe and the UK.

For more information about our pricing research services or to get in touch with one of our consultants directly please contact our global headquarters.

Pricing Solutions Ltd.
eheskins@pricingsolutions.com