Pricing Research in the UK & Europe

Pricing Research – the Voice of Your Customer

At Pricing Solutions we believe the voice of customers are integral to the success of pricing strategies. Through effective pricing research we provide our European and UK clients with actionable insights so that they can make informed decisions. With over 700 projects completed in 25+ industries, our team has the experience to handle the most complex research projects.

Let’s discuss how your organisation can leverage consumer research to strengthen your pricing strategy.

Pricing Research Helps Understand Your Customers Through:

Price-Volume Optimiser

This type of research helps to measure promotion price elasticity, optimise price for volume/revenue/margin, test ‘what-if’ scenarios, define optimal tiering structures, as well as measure the impact of new product introductions.

Perception vs. Sensitivity

Assess the impact of a price change on revenue vs. customer perception, measure revenue and profit growth opportunities vs. price thresholds that impact brand equity.

Value Map

Unlock the true value of your products/services using price vs. value assessments, key value driver measurement & competitive positioning.

Pricing Intelligence Dashboards

View key tools and insights to get the big picture on your pricing strategy, view by customer segments.

Pricing Power Assessment

Assess your pricing power using an overall assessment of price sensitivity, purchase behaviour, price perception and market dynamics.

Segmented Customer Interviews

Understand who the key decision makers and their level of influence, determine early adopters, decision makers with high vs. low price sensitivity, overall impact of a price change based on levels of decision influence.

Successful Pricing Research Projects
In Over 20 Industries

For More Information On
Our Pricing Research Services

Successful Pricing Research Projects
In Over 20 Industries

For More Information On
Our Pricing Research Services

Pricing Research Methodologies and Tools

Our multidisciplinary approach to pricing research incorporates components of behavioural economics, econometrics, finance, market research, marketing and psychology. Customising the combination of research methods to answer your business, customer and pricing questions.

Our European & UK Pricing Research Methodologies Include:

Conjoint Analysis: Choice Based, Menu Based, Adaptive, Max Diff, Modified Discrete Choice

– Financial Value Measurement
– In-Depth Interviews
– In-Person and Online Focus Groups
– Monadic Price Tests
– Mystery Shopping
– Online Bulletin Boards
– Price Perception Measurement
– Segmentation Analysis
– TURF Analysis

Multi-disciplinary approach to pricing research from Pricing Solutions, Ltd.

Pricing Research Articles

Contact Us for a Pricing Research Project

Pricing Solutions is one of the worlds’ leading pricing consultant and pricing research firms. We are dedicated to helping clients tackle their specific pricing challenges and dramatically grow profitability. Our consultants have extensive experience in B2B and B2C markets within a wide range of industries in Europe and the UK.

For more information about our pricing research services or to get in touch with one of our consultants directly please contact our global headquarters.

Pricing Solutions Ltd.

eheskins@pricingsolutions.com