Pricing Market Research

What is Pricing Market Research?

Pricing Market Research provides organizations with the customer and market insights that establish a solid foundation for an effective pricing strategy. Whether you are planning to optimize pricing or thinking to price a new offer, research is the key to informed pricing decisions.

Pricing market research provides insights on:

  • Customer validation of the new product/service
  • Customer value drivers behind the pricing decision
  • Customer’s willingness to pay and price elasticity
  • Pricing benchmarking against competitors
  • Customer preference between pricing model (e.g. perpetual vs. subscription)
Pricing Research Addresses these Challenges

Case Studies on Pricing Market Research

Pricing Research Articles

Pricing Research Methods and BenefitsPricing Research 101: Benefits, Methodologies & Success Stories
This article aims to provide an overview of pricing research and explain how it can be applied for long-term business growth.

Leveraging Market Research & Analytics for Better Restaurant Profits

Restaurant market research aids analytics by unlocking customers’ perceptions on value and price that historical transactional data may not account for.

pricing guidelines effective research5 Guidelines for Effective Pricing Research

Effective pricing research builds a foundation for a successful pricing strategy. The following are the “Five Cardinal Rules of Pricing Research.”

Generate Positive ROI with Pricing Research

By combining the appropriate research method with technology, statistics, and economics, companies can do something that has historically never been possible—create powerful price/volume forecasting models.

Contact Our Pricing Consultants

Pricing Solutions is one of the worlds’ leading pricing consultant firms. We are dedicated to helping clients tackle their specific pricing challenges and dramatically grow profitability. Our pricing consultants have extensive experience in B2B and B2C markets within a wide range of industries.

For more information about our services or to get in touch with one of our pricing consultants directly please contact our global headquarters.

Pricing Solutions Ltd.
1 844 943 0505
kjackisch@pricingsolutions.com