Pricing In Healthcare
& Life Sciences Industry
Grow ROI & Market Share with Pricing Solutions
Businesses in any industry can dramatically improve their understanding of what drives the customer buying decision with Pricing Research & Analytics. Armed with greater insights, our healthcare clients execute value-driven Pricing Strategies that optimize profits.
In the healthcare & life sciences sector, that means building pricing strategy around a solid understanding of the complete decision-making process, which typically includes the roles of clinicians, payers, KOLs and patients.
Overall, we look at product value, competition, payer strategies and willingness-to-pay.
As one of the world’s leading pricing consultancies, it is our mission to dramatically improve client’s profitability and market share through pricing. You already know the power of pricing research. Let us show you the Pricing Solutions difference: Send us your RFP
Approach to Pricing Research & Analytics in Healthcare
Value-based Pricing
- Identifying key value drivers for specific indications/diseases
- Assessing the product value against key value drivers
- Assessing the comparative value vs. competitor products
- Identifying clinical barriers to prescribing
Pricing, Reimbursement & Market Access
- Establishing possible product evaluation processes
- Identifying key decision stakeholders
- Establishing an optimal strategy to gain market access across markets
- Understanding price/volume relationship based on access and prescribing
- Identify optimal price by country and launch sequencing or global pricing strategy
Global Healthcare & Life Sciences Experience
Pricing Solutions provides local project service and management. Our multicultural, multi-language team understands different market, cultures and customers and are supported by an international network of trusted healthcare fieldwork agencies. Over the years, our firm has developed long-term working relations with executive partners in healthcare, providing added-value services in over 20 different countries around the world.
Abbott
Allergan
Astellas
Baxter
Bayer Mexico
Convatec
CSTy
Becton Dickinson
Eli Lilly
Ethicon, Inc.
Ethicon Endo-Surgery, Inc.
Eisai
General Electric
GSK
Guidant
Hospira
LifeScan, Inc.
Lundbeck
Novartis
Nycomed
Merck
Janssen
Johnson & Johnson
Pfizer
Roche
Sanofi-Aventis
Smith & Nephew
Takeda
Wyeth
Zimmer
Case Studies
Achieving Market Access for a Novel Ultra-Orphan Treatment
Industry: Pharmaceuticals
Developing an Optimal Pricing Strategy for New Product Launches
Industry: Pharmaceuticals
Developing a Financial Value Mapping Tool to increase authority in customer negotiations
Industry: Pharmaceuticals
Negotiating price more effectively to improve margins globally
Industry: Medical Devices
Industry Articles
Is Customer Research During Uncertain Times Reliable?
Conducting customer research during the COVID-19 crisis can be challenging. We have outlined the best practices for implementing pricing research during a crisis that still produces reliable results.
Global Pricing and Value Research in Healthcare
In the healthcare sector, it is critical to understand each element in an often complicated decision making process. These include the payer decision making, doctor treatment protocols and patient journeys.
Taking a More Active Role in Paying for Healthcare
Expensive drugs, limited coverage by private and public payers, online technologies and the growth of personalised medicine are some of the factors encouraging Canadians, especially older, middle-class Canadians, to take a more active role in paying for their healthcare
Trust the Process of High Pharma Prices to Incentivize Innovation and Competition
High prices for pharmaceuticals are on the minds of many of the payers and clinicians that I speak with during pricing research projects. Such high prices should encourage innovation and competition, and once a specific unmet need has been addressed, the price of treating that specific medical problem will likely come down over time.
Pricing Research for the Changing Pharma Sector
Based on our experience of conducting pricing research in the pharmaceutical space, as well as being part of the pharmaceutical market research community for the past 20 years, it is striking how much the pharmaceutical sector has changed, and continues to change.
Contact Us for a Pricing Consultation
Pricing Solutions is one of the worlds’ leading pricing consultancy firms. We are dedicated to helping clients tackle their specific pricing challenges and dramatially grow profitability. Our consultants have extensive experience in B2B and B2C markets within a wide range of industries.
For more information about our services or to get in touch with one of our consultants directly please contact our global headquarters.