Pricing for Associations
and Non-Profit Organizations
Professional Associations and NonProfit Organizations:
Increase Performance Through Improved Pricing Strategy
In the Professional Associations and Not-for-Profits sectors, pricing had typically evolved with limited strategic focus over the years. There often was a lack of coordination across the mix of revenue generating offers, such as membership fees and dues, conferences, publications and continuing education.
Today, pricing is a rapidly growing priority with both for-profit and not-for-profit competitive alternatives emerging, causing margins to decline and revenues to flatten. Professional Associations are focused on developing a skill set that drives pricing strategy and revenue growth. In one example, Iris Pricing Solutions partnered with a large Professional Association to develop and implement a World Class PricingTM strategy and a Capabilities Roadmap, helping them more effectively grow volume and margins.
Our Pricing Expertise
At Pricing Solutions, we are experienced in understanding the unique issues Associations and Not-for-Profits face, and developing plans on how they can best use pricing to achieve their goals. In the past year, we have completed projects for many leading Associations globally. This includes helping our clients grow revenue, market share and contribution.
Pricing for Associations: Case Study
The Challenge
Like most Associations, the client was initially very low on the World Class PricingTM maturity scale. As a result, they had difficulties:
- Making decisions about discounting and bundling to support revenue and margin goals, given the organization’s rapidly expanding portfolio and diverse membership
- Balancing a sufficient member/ non-member price differential to drive fair value to existing members, reduce membership attrition and meet new member acquisition goals
- Determining international pricing and licensing structures as they expanded
- Developing a pricing capabilities roadmap for the short, medium and long-term, including the people, processes and systems to sustain changes in pricing strategy and goals
Proudly Working with Leading Associations and Non-Profits
Iris Pricing Solutions’ multicultural, multi-lingual team understands different market, cultures and consumer segments
enabling us to provide effective pricing strategy to Professional and Trade Associations and Non-Profit Organizations globally.
AAMC
AICPA
American Board of Medical Specialties
American Chemical Society
American College of Radiology
American Occupational Therapy Association
Bath University
Bellerbys
BESA
Canadian Pharmacists Association
Continuing Legal Education of British Columbia
CSCB
CSS Alliance
Nursery Sod Growers Association of Ontario
Radiological Society of North America
Regulatory Affairs Professionals Society
Sheffield Hallam University
Society of Human Resource Management
United Kingdom Coal Authority
United Kingdom Hydrographic Office
United States Pharmacopeia
University of Birmingham
UCAS
World Vision
YMCA
Association and NonProfit Pricing Case Studies
Contact Us for a Pricing Consultation
Pricing Solutions is one of the worlds’ leading pricing consultancy firms. We are dedicated to helping clients tackle their specific pricing challenges and dramatially grow profitability. Our consultants have extensive experience in B2B and B2C markets within a wide range of industries.
For more information about our services or to get in touch with one of our consultants directly please contact our global headquarters.