Webinar Overview

How do you vary your offer as you vary your price? What proves that you’re being fair from a value perspective during the COVID-19 pandemic?

Paul Hunt’s “Pricing During Turbulent Times; Adapting Your Pricing in Uncertainty” webinar, presented to TEC Canada, provides insights about adjusting and adapting your pricing strategy during this time of economic uncertainty. Utilizing a case study approach to his insights, Hunt guides webinar viewers through applicable lessons of:

• Principled price responsiveness to changes in the economy
• Strategic adjustments that protect margins
• Implementing smart price changes
• Handling negotiations with customers
• Processes for ensuring better decision-making

After viewing Paul Hunt’s webinar, you’ll be knowledgeable about creating an 80/20 analysis for your business, and be prepared to calculate pricing that is fair and maintains your company’s value during turbulent times.

Paul Hunt

Chairman @ Pricing Solutions
Paul Hunt has specialized in pricing for over 20 years and completed over 1,000+ pricing engagements.

Paul also does a great deal of lecturing and writing on pricing strategy. He regularly conducts in-house training for corporate clients, speaks at industry conferences and works with leading MBA Programs.

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