COVID-19 has impacted business across most industries, causing a variety of new pricing challenges and questions. Companies are focusing on pricing now more than ever, and indeed pricing is a powerful tool that can help companies face and resolve the challenges they're experiencing. When implemented strategically, pricing can generate a bottom-line improvement while also [...]
While IoT technology is generating huge business opportunities, it is also creating a significant challenge – how can businesses effectively monetize Internet-of-Things products and not leave money on the table?
This article aims to provide an overview of pricing research and explain how it can be applied for long-term business growth.
To stay on top of changes in shifting QSR environment, leverage the power of pricing research to grasp trends in customer buying behavior.
You have developed a new innovative product or service that promise to add significant value to your customers. But do you know how to price this new offering? Most importantly, how do you know you’re setting the optimum price to maximize customer adoption and drive the most value to your firm’s bottom line?
From QSR to family and casual dining, the “money” side of value equation – driven by pricing – is a challenge for restaurants. It doesn’t have to be that way. The purpose of this white paper is to demonstrate how having a value-based pricing strategy in place optimizes long-term profits for restaurants.
Why do we call pricing strategy the “iceberg” of business value? We are talking about the highly leveraged effect that top line pricing strategy has on the bottom line of a company.
Your customers may love discounts but are they good for business? We shed some light on the dark side of discounting and how they might negatively impact your business.
Price transparency has been a hot topic, especially for retailers and healthcare professionals, this past year. Read why you shouldn't fear transparency...
Pricing is a factor that has one of the biggest impact on retailer profits. Why should retailers price their products differently during the holiday season?
