I meet with a lot of executives in the B2B sphere who talk about wanting to achieve “price optimization.” While the term pricing optimization is bandied about quite often in the industry, the way it’s being used is problematic.
80/20 is a proven methodology for reducing complexity, which decreases costs and dramatically improves profits, but there is one area that 80/20 does not do a great job of addressing and that is pricing.
Apple are rumored to be planning the launch of the new MacBook later this year. So, how will they price it? Read our predictions here...
Excess capacity is the bane of many industries. It can be blessing in disguise, though, once manufacturers figure out how to use it to their advantage without threatening their core businesses.
Many organizations begin their annual pricing process in July in order to be ready to start invoicing Jan 1st. By developing a pricing strategy as part of your annual planning process you can achieve profits well in excess of just taking a uniform increase.
Bon Jovi said “The only thing I like more than my wife is my money.” It’s rare that you find a rock star that likes his wife, but even more so to find one that that actually practices what they preach.
