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Finding your Pricing Strategy on the 5 Levels of Pricing Improvement
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Finding your Pricing Strategy on the 5 Levels of Pricing Improvement

Pricing Strategy

Finding your Pricing Strategy on the 5 Levels of Pricing Improvement

admin2018-01-23T11:39:54-05:00Categories: Pricing Strategy|Tags: Pricing Manager, pricing process, Pricing Strategy, World Class Pricing|

Not long ago I thought it was time to “get personal about pricing,” and wrote World Class Pricing: The Journey. More than 20 years of experience and 700 projects went into developing a roadmap to pricing improvements that now all our clients use.

Bundling as a Pricing Strategy and Marketing Tool
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Bundling as a Pricing Strategy and Marketing Tool

Financial Post, Pricing Strategy

Bundling as a Pricing Strategy and Marketing Tool

admin2017-08-02T16:33:00-04:00Categories: Financial Post, Pricing Strategy|Tags: bundling, price segmentation, Pricing Manager, pricing premium, Pricing Strategy|

We find that companies often treat bundling as purely a marketing tactic versus a component in a broader pricing strategy. It is not uncommon for companies to incorporate terms and features into a sale without understanding their inherent value.

Finding your Pricing Strategy on the 5 Levels of Pricing Improvement

Finding your Pricing Strategy on the 5 Levels of Pricing Improvement

Bundling as a Pricing Strategy and Marketing Tool

Bundling as a Pricing Strategy and Marketing Tool

Ticketmaster’s Dynamic Pricing Challenge with Oasis Tickets

Winning the Restaurant Price War: Proven Strategies for Success

Crafting a Value-Based Pricing Strategy for Success