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Guac is Extra – Does Chipotle’s Price Point Make Sense?
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Guac is Extra – Does Chipotle’s Price Point Make Sense?

Financial Post, Pricing Research, Pricing Value, restaurant pricing

Guac is Extra – Does Chipotle’s Price Point Make Sense?

admin2023-08-15T09:17:00-04:00Categories: Financial Post, Pricing Research, Pricing Value, restaurant pricing|Tags: chipotle, premium pricing, price points, price tests, pricing solutions, Pricing Strategy, QSR, Restaurant, Value-Based Pricing|

Why does Chipotle charge a 200% price premium for their guacamole? We discuss pricing opportunities for the beloved burrito chain.