How to Navigate a Crisis & Keep Branding Intact with Pricing
How should businesses respond to a crisis? In this article, we explore price gouging and dynamic pricing strategies, and how they affect consumers' brand perception.
The Yin and Yang of Today’s Pricing Trends
While the shift to the digital economy is driving the popularity of both of these pricing strategies, dynamic pricing and subscription pricing are at two extremes of the pricing spectrum.
3 Pricing Lessons from Uber
Uber has been able to leverage dynamic pricing to revolutionize their industry. Read what we think are the most important lessons to learn from Uber.
What the San Francisco Giants can teach you about optimizing your pricing strategy
In recent years we have seen the sporting world borrow pricing strategies from other industries, and vice versa. In such a diverse business environment what is the optimal pricing strategy for events, and what can other sectors learn from developments in ticket pricing?