A note from Iris Pricing Solutions President: Kirk Jackisch 3 Ways Businesses Can Optimize Prices in 2024 As 2024 progresses amidst global uncertainty, businesses face significant challenges. Recent years have witnessed escalating costs and diminishing profit margins, prompting frequent price increases, often occurring multiple times annually. Despite this, businesses have increasingly embraced robust price [...]
A note from Iris Pricing Solutions President: Kirk Jackisch As we approach the end of 2022, it is clear that pricing leaders will need to navigate a very unpredictable market…perhaps more than ever before. With this uncertainty, leaders must employ resilient, proactive, and competitive pricing strategies. What We Saw Across Industries Almost all companies [...]
COVID-19 has impacted business across most industries, causing a variety of new pricing challenges and questions. Companies are focusing on pricing now more than ever, and indeed pricing is a powerful tool that can help companies face and resolve the challenges they're experiencing. When implemented strategically, pricing can generate a bottom-line improvement while also [...]
While it is necessary to act quickly, careful consideration to pricing must be taken and is more important than ever. The following steps are immediate actions that you can take to protect your company’s cash flow and ensure its long-term success.
Conducting customer research during the COVID-19 crisis can be challenging. We have outlined the best practices for implementing pricing research during a crisis that still produces reliable results.
How should businesses respond to a crisis? In this article, we explore price gouging and dynamic pricing strategies, and how they affect consumers' brand perception.
Pricing considerations are the lynchpin to the defense tactics that can help a company survive a crisis, protect cash flow and remain in the black.
B2C businesses are seeking strategies to survive the coronavirus (COVID-19) crisis. We put together 5 pricing tips to help your B2C company succeed despite current economic challenges.
