Embark on a journey with one of North America’s largest quick-service restaurant giants, with over 3,000 franchised locations and revenue surpassing $5 billion. Fueled by strategic pricing decisions, their success faced a challenge when certain price hikes led to a dip in market share. In response, our client sought the expertise of Iris Pricing Solutions, merging pricing analytics and pricing research teams.
Enter the Challenge:
Eager to fortify profit margins and broaden their guest base, our client aimed to revolutionize their menu price structure. This intricate task involved regional recalibration, leveraging loyalty and store-level data for price elasticity insights, and constructing a nuanced pricing model. Join us in navigating this complex journey, where Iris Pricing Solutions combines analytics and research to orchestrate a strategic dance of financial optimization. Welcome to a narrative where pricing is the heartbeat of business evolution.
