Background
Our client is a $50M+ professional association and one of the largest hosts of industry tradeshows in North America, attracting 50,000+ attendees. Renowned as one of the most pivotal events in the industry, vendors value this tradeshow for its outstanding influence on sales, media coverage, and overall business success.
The Challenge
Our client, despite achieving significant success, has identified rising costs over the years due to a lack of standardized rate settings and discrepancies in discounts compared to industry standards. Another noteworthy concern is the decreasing number of exhibitors, as participants show a preference for larger floor spaces. To overcome these challenges, Iris Pricing Solutions has crafted an optimal pricing and packaging structure tailored for our client. This strategic initiative is designed to tackle cost concerns, bring discounts in line with industry norms, and adapt to the changing dynamics of exhibitor preferences. The ultimate goal is to elevate the overall participant experience at their shows
