Unified Strategies to Align Pricing, Freight, and Discounts Across Two Integrated Businesses
Background
Our client, a $300M manufacturing company, needed to optimize pricing structures and align strategies for its HVAC reflective insulation products after acquiring a competitor.
- Key challenges included:
- Integrating pricing, rebate, and discount structures between the two businesses.
- Developing a consistent freight model to streamline operations.
The Approach
- Pricing Strategy: Developed a new product pricing structure based on pricing power and insights from internal and external research.
- Freight Model: Created a comprehensive freight model, estimating costs for any product from any warehouse to any customer location, incorporating freight and handling fees based on historical data.
