Applying Pricing Psychology to Move Past Cost Plus Pricing
Applying pricing psychology could help your business capture substantial profits. We discuss how to leverage pricing psychology and research to get your organization out of cost plus pricing.
Improve Your Pricing Capabilities
It can take years to hone your pricing expertise. We've compiled a list of the pricing Learn which skills will improve your overall pricing capabilities and make you a better Pricing Expert
How to Frame Online Promotions
In this edition of Pricing for Researchers we discuss a study that evaluates different ways to manage promotions and shipping fees for online retailers.
Dangers of Discounting
Your customers may love discounts but are they good for business? We shed some light on the dark side of discounting and how they might negatively impact your business.
Modular Advertising to Improve Newspaper Profitability
The newspaper and information publishing industry are finding it more and more difficult to maintain profitable in such an aggressive market. Experiencing intense pressure from advertisers and consumers, industry leaders are looking for new ways to capture value and maintain margins. One strategy that we've seen work is module advertising.
Sales Negotiations: Selling to Procurement and Purchasing
Today’s B2B sales landscape has changed vastly; relationship selling is dead and procurement departments are more stubborn than ever. We discuss how to win in such a volatile landscape.
How to Avoid a Price War
Pricing wars can be costly to your bottom line and your brand. Apply these tips and minimize your chances of a costly battle.
Generate Positive ROI with Pricing Research
The pricing discipline has been growing rapidly as companies realize that investing in pricing can have long-term payoffs. But investing in pricing research can be a costly endeavour. We discuss the best ways to make sure that your pricing research returns positive ROI.
What Brexit Means For Your Pricing Strategy
With the announcement of Brexit came many unknowns. We discuss strategies that your pricing department can use to counter the ambiguity and achieve a winning pricing strategy.
5 Guidelines for Effective Pricing Research
How do you remove the uncertainty around pricing your products? Using effective pricing research of course. These tips will ensure you get the most out of your research projects.
How Does Data Analytics Impact Pricing Strategy?
Find out how and why your company should use big data to build better pricing strategies for your products and to see an increase in profitability.
3 Pricing Lessons from Uber
Uber has been able to leverage dynamic pricing to revolutionize their industry. Read what we think are the most important lessons to learn from Uber.
Why Price Transparency Benefits Your Business
Price transparency has been a hot topic, especially for retailers and healthcare professionals, this past year. Read why you shouldn't fear transparency...
How Will Apple Price the New MacBook?
Apple are rumored to be planning the launch of the new MacBook later this year. So, how will they price it? Read our predictions here...
How Should Retailers Approach Pricing During the Holiday Season?
Pricing is a factor that has one of the biggest impact on retailer profits. Why should retailers price their products differently during the holiday season?
Why Connected Technologies are Pushing Manufacturers to Value Based Pricing Strategies
The strategy companies choose to price their products and services can be a key factor in their success or failure. How the IoT influences pricing strategy.
Black Friday: Does it Work for UK Retailers?
‘Black Friday’ has always been a focus of criticism and debate. However, this year the conversation shifted towards whether Black Friday discounts make financial sense for retailers.
Foodservice Businesses: Going from Afterthought to Attractive Profit Center
Excess capacity is the bane of many industries. It can be blessing in disguise, though, once manufacturers figure out how to use it to their advantage without threatening their core businesses.
Three Common Pricing Mistakes (and how to avoid them)
Are you making one of the three most common Pricing mistakes we see businesses making? If so, here's our advice on how to correct them.
Value in the QSR industry: It’s about being special, not better
“Value” is an easy word to say in any industry. We all know you have to create it, communicate it, and capture it.