Enabling Sales Teams to Take Full Advantage of Pricing Guidance
Background Our client is a $1 billion revenue Products and Solutions provider, offering customized support to customers across many different industries. With a high-value, solutions-based offering the client had a significant degree of pricing power that was underutilized. The client had already made a significant investment in a segmented [...]
The Critical Role of Inclusive Consumer Research in Pricing
Unlocking the Power of Inclusivity By: Greg Thomas, Senior Pricing Research Advisor Pricing is a critical factor that businesses must consider when conducting consumer research on new products and services. The right pricing strategy can make all the difference in the success or failure of a new product or [...]
How CMOs Can Align Pricing and Marketing for Maximum Success
Pricing is a critical aspect of any business, and for Chief Marketing Officers (CMOs), it plays a vital role in the success of a company. A well-crafted pricing strategy can impact the entire marketing mix, and it is essential to understand the importance of pricing for CMOs in today's [...]
Pricing and Artificial Intelligence: A Match Made in Heaven?
By: Benjamin Garden, Director of Pricing Analytics In today's hyper-competitive marketplace, businesses are continually seeking new ways to increase revenue and maintain a competitive edge. One approach that has emerged as a promising solution is Price Optimization using AI algorithms. With the ability to analyze vast amounts of data [...]
Beyond Growth: Why SaaS Companies are Shifting Focus to Retention and Monetization Strategies
Refocusing Your SaaS Strategy Over the past decade, numerous SaaS companies have emerged and experienced success. To achieve this success, SaaS companies have focused on managing three main levers: growth, retention, and monetization. Of these three, growth has been the main priority for SaaS organizations. However, as market and [...]
Pricing Ethics: Balancing Fairness and Profitability
Navigating the Ethical Pricing Conundrum Pricing is a crucial aspect of any business, as it determines the profitability of a company and its ability to remain competitive. However, when setting prices, it is important to consider not only economic factors, but also ethical considerations. In this article, we will [...]
5 Ways Pricing Analytics Can Retain Customers and Increase Profits
By: Benjamin Garden, Director, Pricing Analytics, Iris Pricing Solutions It's no secret that pricing has a direct impact on profitability and customer satisfaction. In the digital age, where customers have access to information about prices from around the world in seconds, implementing effective pricing strategies is becoming increasingly important [...]
The Current State of Pricing – 2023 Recession
A note from Iris Pricing Solutions President: Kirk Jackisch As we approach the end of 2022, it is clear that pricing leaders will need to navigate a very unpredictable market…perhaps more than ever before. With this uncertainty, leaders must employ resilient, proactive, and competitive pricing strategies. What We Saw [...]
Pricing a Digital MedTech Device for use in Clinical Trials
About the Device Our client, an established manufacturer of syringes, had developed a prototype digital injection device designed for use in clinical trials. This data-enabled injection device would automatically capture injection data without interfering with the injection device's usability. Specifically, the device would capture the start/stop time, completion and [...]
Power of Pricing Analytics in Retail and E-Tail Decision Making GalleryPower of Pricing Analytics in Retail and E-Tail Decision Making
Differentiation Strategies, ecommerce, Our Services, Pricing Analytics, Pricing Changes, Pricing in Retail, Pricing Management, Pricing Strategy, Pricing Tools, Pricing Value, Services
Power of Pricing Analytics in Retail and E-Tail Decision Making
By: Ben Garden, Director of Analytics, Iris Pricing Solutions There are significant benefits to working with a team who has high-level pricing analytical skills and can use your company's data to inform pricing and create new pricing opportunities, especially in the areas of e-commerce and competitive intelligence. Leveraging your [...]
Getting Everyone Onboard for Price Increases
Price actions are not unique Companies are constantly testing the extent of their pricing power. Faced with rising costs for materials, transportation, and workers, companies are charging more for products from metal fasteners to Oreo cookies. The primary response to inflation is to become more efficient, but inflation is [...]
Pricing Solutions x (NRA) National Restaurant Association
Menu Price Increases Require a Strategic Approach "Between inflation and supply chain shortages, there are a plethora of issues affecting restaurants’ bottom lines. This has led many to adjust menu prices—according to a recent survey, 91% of operators have done so. How do you know when it’s time to [...]
What Happens to Pricing When Demand Falls?
By: Kirk Jackisch, President, Iris Pricing Solutions Over the last 18 months, B2B businesses have been faced with three major challenges. Labor shortages, procuring materials, and the inflation in their cost of goods, which for some specific products has hit numbers in the low to mid-double digits – increases [...]
Leveraging Pricing in a Competitive E-Commerce Environment
Background Our client with over $100 million in revenue annually, sells original and aftermarket parts for automotive enthusiasts. They cater to individuals with private garages and lifts, and of the components they sell, almost 60% are for Ford Mustang, Jeep, and Chevy vehicles. During the pandemic, many enthusiasts had [...]
Using Research to Optimize Pricing Structure
Establish a logical offer structure built on customers' key value drivers The client was a large doggy day care and dog grooming service provider planning a large expansion in the following year more than doubling the number of locations. The locations were operated by franchisees who had autonomy on [...]
Using Competitive Intelligence to Enhance Pricing
The client is a global online B2B retailer that supports its global pharmaceutical, bio-pharma, and food industry clients with its thousands of quality products. With thousands of different substances per industry being sold in 15 countries, the client had no way to track what products their competitor was selling, [...]
Value-Based Pricing & Revenue Management
What is Revenue Management? Revenue management is the business discipline that predicts consumer behavior at the micro-market levels and optimize product availability and price to optimize and/or maximize revenue There are several components to revenue management: product + customer + timing + pricing. The goal of revenue management is to align all four [...]
Menu Prices Must Increase This Spring, But By How Much?
By Craig Singleton, Director of Restaurant Strategy, Iris Pricing Solutions Spring is here and it's the ideal time to re-evaluate menus and reconsider pricing. Producing new menu items or switching to a seasonal menu necessitates a consideration of current pricing. Many large, multi-unit restaurant brands procrastinate on pricing out [...]
Cost Spikes, Inflation, and Supply Shortages remain as the top economic challenge in 2022 GalleryCost Spikes, Inflation, and Supply Shortages remain as the top economic challenge in 2022
Inflation Pricing, Pricing Analytics, Pricing and Selling, Pricing in Pharmaceuticals, Pricing in Retail, Pricing Management, Pricing Optimization, Pricing Research, Pricing Strategy, Pricing Value, Recession Pricing
Cost Spikes, Inflation, and Supply Shortages remain as the top economic challenge in 2022
Last year we asked the question Can You Protect Your Business and Clients from Cost Shocks? While we may have all hoped that the surge in the cost of raw materials and Pandemic-related disruptions would dissipate, the truth is that we're now in a significant period of inflation with [...]
Measuring the Impact of Promotion Sales in Food Service
Cost pressures and an increasingly competitive market have resulted in severe price increases across the restaurant industry. Research by the National Restaurant Association has found that menu prices on average have increased 4.7% percent last year, and quick service has increased by 6.7% - which was the highest increase [...]