Our client was uncertain how to protect membership numbers, prevent churn, and ultimately grow membership and revenue.
The association had been offering a single price for membership. Although the association did discount some services, all were included with membership. The Pricing Solutions team identified that this pricing approach was causing the association to lose revenue and members. The Pricing Solutions team discovered our client can retain 20% more members by instituting a Good/Better/Best tiered package structure compared to their existing offering, a strategy that would significantly contribute towards their growth targets.
