Embark on a journey with one of North America's largest quick-service restaurant giants, with over 3,000 franchised locations and revenue surpassing $5 billion. Fueled by strategic pricing decisions, their success faced a challenge when certain price hikes led to a dip in market share. In response, our client sought the expertise of Iris Pricing [...]
By: Ed Heskins, Head of Pricing, Europe To be in business is to be in competition. Few, if any, businesses operate in a vacuum, and even if your products and services are highly differentiated, customers will often seek alternatives to compare you with. In this way, pricing against your competition is as challenging as [...]
By: Savannah Dixon, Pricing Analyst, Iris Pricing Solutions In the constantly changing world of business, discovering the ideal pricing strategy is critical to unlocking untapped revenue potential. It's a puzzle that can make or break your success, and the choices can be daunting. In this article, we explore four fundamental strategies: Cost-Plus Pricing, Value-Based [...]
By Kirk Jackisch: President, Iris Pricing Solutions As we venture into the second half of 2023, businesses continue to face a range of pricing challenges that require careful navigation and strategic planning – covered in our previous article, The Current State of Pricing. The landscape is influenced by factors such as inflation, interest rates, [...]
Refocusing Your SaaS Strategy Over the past decade, numerous SaaS companies have emerged and experienced success. To achieve this success, SaaS companies have focused on managing three main levers: growth, retention, and monetization. Of these three, growth has been the main priority for SaaS organizations. However, as market and economic conditions change, SaaS companies [...]
A note from Iris Pricing Solutions President: Kirk Jackisch As we approach the end of 2022, it is clear that pricing leaders will need to navigate a very unpredictable market…perhaps more than ever before. With this uncertainty, leaders must employ resilient, proactive, and competitive pricing strategies. What We Saw Across Industries Almost all companies [...]
Price actions are not unique Companies are constantly testing the extent of their pricing power. Faced with rising costs for materials, transportation, and workers, companies are charging more for products from metal fasteners to Oreo cookies. The primary response to inflation is to become more efficient, but inflation is currently so high, that productivity [...]
What is Revenue Management? Revenue management is the business discipline that predicts consumer behavior at the micro-market levels and optimize product availability and price to optimize and/or maximize revenue There are several components to revenue management: product + customer + timing + pricing. The goal of revenue management is to align all four in such way that it [...]
