Why Price Transparency Benefits Your Business
Price transparency has been a hot topic, especially for retailers and healthcare professionals, this past year. Read why you shouldn't fear transparency...
Three Common Pricing Mistakes (and how to avoid them)
Are you making one of the three most common Pricing mistakes we see businesses making? If so, here's our advice on how to correct them.
Premier League Tickets: Price Increases Make Good Business Sense, But For How Long? Part I
Premier League football clubs are in a strong position to maintain price increases. Pricing Solutions applies the 5Cs of Pricing Strategy to see if the League is reaching a tipping point.
How Quickly Consumers Buy Says a Lot About How Much to Charge
Quick acceptance or rejection of a new product is most common for everyday consumer goods. Speed of adoption can have a significant impact on the pricing strategy surrounding a new product launch.
Why You Should Re-Think Your Cost-Based Strategy
Cost based pricing is relatively simple. The simplicity of cost-based pricing is what attracts many companies. But we think companies would benefit from slowing down before adopting such a pricing strategy.
Guac is Extra – Does Chipotle’s Price Point Make Sense?
Why does Chipotle charge a 200% price premium for their guacamole? We discuss pricing opportunities for the beloved burrito chain.
Using Pricing Power to Navigate Price Increases
Good pricing means knowing where your power is. If the value is strong, there is an opportunity either to raise prices or grow share. If the value is weak, pricing must be adjusted accordingly to protect your brand. Otherwise, you risk becoming irrelevant.
Hidden Profit Opportunities for Airlines
Airlines are leaders at sophisticated pricing systems, developing micro segmentation and capturing profits. Despite being leaders airlines still have the opportunity to capture more profit with simple tweaks to their pricing model. Read more on our thoughts...
Succeed By Selling Certainty
Kent had been excited about launching his company’s newest engine into the aviation industry. It offered major benefits, such as better mileage, greater durability and reduced maintenance costs. Unfortunately, sales were anemic, and Kent was forced to discount heavily to hit his target numbers.
The Increasing Price of a Free Flight
After a busy month of travel to Europe and throughout the United States, on Saturday I learned of Aeroplan’s upcoming increase to the point requirements for a “free” flight.