The Power of Storytelling in Pricing: Bridging Analytics and Influence

2025-03-04T17:36:49-05:00Categories: Pricing Analytics, Pricing Management, Pricing Optimization, Pricing Strategy, Pricing Transformation|Tags: , , |

By: Kirk Jackisch, President, Iris Pricing Solutions Pricing leaders operate in an environment where decisions must be driven by data, yet data alone rarely compels action. As Nobel laureate Daniel Kahneman noted, "No one ever made a decision because of a number. They need a story." While pricing analytics provide critical insights, the ability [...]

Winning the Restaurant Price War: Proven Strategies for Success

2024-08-09T13:14:19-04:00Categories: Pricing Analytics, Pricing in Retail, Pricing Management, Pricing Optimization, Pricing Strategy, Pricing Transformation, Recession Pricing|

The restaurant industry is currently facing a challenging landscape as soaring food prices and inflation have softened demand across the sector. As consumers become more price-sensitive, many are turning away from fast-food chains in favor of preparing meals at home or choosing healthier dining options, even if they cost slightly more. This shift has put [...]

Crafting a Value-Based Pricing Strategy for Success

2024-07-04T10:53:10-04:00Categories: Industries & Clients, Industry Examples, Our Services, Pricing Management, Pricing Optimization, Pricing Research, Pricing Strategy, Pricing Training, Pricing Transformation, Pricing Value, Revenue Management|

Background Our client is a North American-based manufacturer with annual revenue exceeding $100MM. Their expertise lies in crafting cooling solutions tailored for a wide range of vehicles, extending from trucks of all sizes and motor coaches to buses, alongside equipment used in construction, agriculture, and mining. Additionally, they provide cooling solutions designed for generators [...]

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