How Does Data Analytics Impact Pricing Strategy?
Find out how and why your company should use big data to build better pricing strategies for your products and to see an increase in profitability.
Find out how and why your company should use big data to build better pricing strategies for your products and to see an increase in profitability.
Uber has been able to leverage dynamic pricing to revolutionize their industry. Read what we think are the most important lessons to learn from Uber.
Apple are rumored to be planning the launch of the new MacBook later this year. So, how will they price it? Read our predictions here...
Pricing is a factor that has one of the biggest impact on retailer profits. Why should retailers price their products differently during the holiday season?
The strategy companies choose to price their products and services can be a key factor in their success or failure. How the IoT influences pricing strategy.
‘Black Friday’ has always been a focus of criticism and debate. However, this year the conversation shifted towards whether Black Friday discounts make financial sense for retailers.
Excess capacity is the bane of many industries. It can be blessing in disguise, though, once manufacturers figure out how to use it to their advantage without threatening their core businesses.
Are you making one of the three most common Pricing mistakes we see businesses making? If so, here's our advice on how to correct them.
“Value” is an easy word to say in any industry. We all know you have to create it, communicate it, and capture it.
Luxury goods companies show that making pricing decisions amid extreme currency fluctuations is more than just narrowing the gap to reduce arbitrage effects