How Pricing for EV Charging is Totally Different to Gas Pricing

2023-08-15T09:20:06-04:00Categories: Industry Examples, Pricing in Retail, Pricing Management, Pricing Optimization, Pricing Research, Pricing Strategy|

and what this means for utilities, brick and mortar retail, the hospitality sector, and digital marketing By: Peter Winters, Senior Research Consultant The price for EV charging is complicated Buying gas is typically one of the most price-informed decisions that consumers make. Consumers are easily able to compare gas prices between gas [...]

Leveraging Research to Increase Membership and Revenue Growth

2021-05-05T13:43:15-04:00Categories: Crisis Management, Pricing Analytics, Pricing Management, Pricing Optimization, Pricing Research, Pricing Strategy|

Our client was uncertain how to protect membership numbers, prevent churn, and ultimately grow membership and revenue. The association had been offering a single price for membership. Although the association did discount some services, all were included with membership. The Pricing Solutions team identified that this pricing approach was causing the association to lose [...]

Can You Protect Your Business and Clients from Cost Shocks?

2021-11-17T17:44:51-05:00Categories: Our Services, Pricing Analytics, Pricing Management, Pricing Strategy, Pricing Tools, Pricing Value|

The Evergreen, the enormous shipping container that infamously blocked traffic in the Suez Canal for almost a week was earlier this year, but experts say the impact is and will continue to be felt throughout global supply chains. The traffic jam in the Suez Canal isn't solely to blame, of course. There's been a global [...]

Using Data to Differentiate Reality from Assumptions

2021-03-31T14:09:33-04:00Categories: Differentiation Strategies, Pricing Analytics, Pricing Management, Pricing Research, Pricing Strategy, Professional Associations|

Pricing Strategies for Professional Associations & Non-profits Background Most associations are struggling to retain members, a problem that the pandemic has exacerbated, as they invest heavily to support the shift to digital offerings. How can these associations retain and even grow membership numbers moving forward to justify these sizeable investments? Until recently, most professional associations [...]

This is The Most Important Pricing Trend of 2021

2021-01-18T13:04:05-05:00Categories: Our Services, Pricing Changes, Pricing Optimization, Pricing Research, Pricing Strategy, Pricing Tools, Pricing Value|

The truth is subscription pricing is more than a trend – it's been around for years now and is gaining momentum. Everything as a Service (EaaS) means that everything that used to be available as a one-time payment will now be available to purchase as a recurring payment. There are three trends around subscription [...]

Do Associations Retain Their Value in a Virtual COVID-19 World?

2020-12-14T12:28:05-05:00Categories: Our Pricing Team, Pricing Analytics, Pricing for Researchers, Pricing Optimization, Pricing Research, Pricing Strategy, Pricing Value, Professional Associations|

By: Kevin McCabe, MSc, Director of Pricing Strategy & Greg Thomas, Vice President of Pricing Research and Insights Historically, professional associations have played a critical role in supporting, educating, and connecting their members. With many aging members entering retirement, most associations have struggled to engage younger professionals, a problem that has caused declining membership. [...]

Third-Party Delivery eating costs : 3 Ways Restaurants are Pivoting during the Second wave of COVID-19

2021-09-08T15:14:43-04:00Categories: Crisis Management, Experience Economy Pricing, Pricing Analytics, Pricing and Selling, Pricing Changes, Pricing Strategy, Pricing Value, restaurant pricing|

By: Fred Puech, Vice President of Analytics The COVID-19 pandemic has caused extensive and ongoing limits to in-person dining, and with the patio season ending across North America, more and more restaurants are relying on third-party delivery vendors to survive. Popular third-party delivery systems like Skip the Dishes and Uber Eats are in many [...]

Boost Your Pricing Intelligence Effectiveness

2020-11-11T09:58:14-05:00Categories: Pricing Management, Pricing Optimization, Pricing Research, Pricing Strategy, Pricing Tools|

By: Kevin McCabe, MSc, Director of Pricing Strategy 3 Ways to Quickly Apply Your Pricing IQ Being able to understand and manage your pricing from sales transaction data can be extremely overwhelming and complex. Once you get control over that, it will be a lot easier to deal with any requests, challenges and problems [...]

OP-ED: The Psychology of Premier League Pay-Per-View Pricing

2023-08-15T09:20:04-04:00Categories: Pricing Analytics, Pricing and Selling, Pricing Optimization, Pricing Research, Pricing Strategy, Pricing Tools, Pricing Value|

Originally posted on Sports Industry Group As the Premier League makes its matches available to fans on a pay-per-view basis for £14.95 per game, Ed Heskins, Senior Pricing Consultant, Iris Pricing Solutions takes a look at the psychology behind pricing - and why the league's approach has caused consternation among fans. If every [...]

Pricing During Pandemic: Solving 3 Common Pricing Issues

2020-10-05T11:47:41-04:00Categories: Pricing Analytics, Pricing Changes, Pricing Optimization, Pricing Research, Pricing Strategy, Pricing Value, restaurant pricing|Tags: , , , , , , , , , |

COVID-19 has impacted business across most industries, causing a variety of new pricing challenges and questions. Companies are focusing on pricing now more than ever, and indeed pricing is a powerful tool that can help companies face and resolve the challenges they're experiencing. When implemented strategically, pricing can generate a bottom-line improvement while also [...]

Go to Top