and what this means for utilities, brick and mortar retail, the hospitality sector, and digital marketing By: Peter Winters, Senior Research Consultant The price for EV charging is complicated Buying gas is typically one of the most price-informed decisions that consumers make. Consumers are easily able to compare gas prices between gas [...]
Our client was uncertain how to protect membership numbers, prevent churn, and ultimately grow membership and revenue. The association had been offering a single price for membership. Although the association did discount some services, all were included with membership. The Pricing Solutions team identified that this pricing approach was causing the association to lose [...]
The Evergreen, the enormous shipping container that infamously blocked traffic in the Suez Canal for almost a week was earlier this year, but experts say the impact is and will continue to be felt throughout global supply chains. The traffic jam in the Suez Canal isn't solely to blame, of course. There's been a global [...]
Pricing Strategies for Professional Associations & Non-profits Background Most associations are struggling to retain members, a problem that the pandemic has exacerbated, as they invest heavily to support the shift to digital offerings. How can these associations retain and even grow membership numbers moving forward to justify these sizeable investments? Until recently, most professional associations [...]
The truth is subscription pricing is more than a trend – it's been around for years now and is gaining momentum. Everything as a Service (EaaS) means that everything that used to be available as a one-time payment will now be available to purchase as a recurring payment. There are three trends around subscription [...]
By: Kevin McCabe, MSc, Director of Pricing Strategy & Greg Thomas, Vice President of Pricing Research and Insights Historically, professional associations have played a critical role in supporting, educating, and connecting their members. With many aging members entering retirement, most associations have struggled to engage younger professionals, a problem that has caused declining membership. [...]
By: Fred Puech, Vice President of Analytics The COVID-19 pandemic has caused extensive and ongoing limits to in-person dining, and with the patio season ending across North America, more and more restaurants are relying on third-party delivery vendors to survive. Popular third-party delivery systems like Skip the Dishes and Uber Eats are in many [...]
By: Kevin McCabe, MSc, Director of Pricing Strategy 3 Ways to Quickly Apply Your Pricing IQ Being able to understand and manage your pricing from sales transaction data can be extremely overwhelming and complex. Once you get control over that, it will be a lot easier to deal with any requests, challenges and problems [...]
Originally posted on Sports Industry Group As the Premier League makes its matches available to fans on a pay-per-view basis for £14.95 per game, Ed Heskins, Senior Pricing Consultant, Iris Pricing Solutions takes a look at the psychology behind pricing - and why the league's approach has caused consternation among fans. If every [...]
COVID-19 has impacted business across most industries, causing a variety of new pricing challenges and questions. Companies are focusing on pricing now more than ever, and indeed pricing is a powerful tool that can help companies face and resolve the challenges they're experiencing. When implemented strategically, pricing can generate a bottom-line improvement while also [...]
