As commodity costs skyrocket, there has never been a greater need for companies to implement strategic price increases. Unfortunately, many organizations are afflicted with Price Increase Rigor Mortis (PIRM), an insidious disease that paralyzes their ability to raise prices and ravages their bottom line.
If your client is sipping champagne when they paid for beer, it's time to establish a pricing strategy.
Why on earth did they buy that there? Sometimes, it seems customers act irrationally when it comes to their buying behaviours. But that is never the case. Customers always behave in ways they perceive are in their own interest. And yet, the rationale behind these decisions is often puzzling.
This article touches upon an interesting pricing model for E-Books, which the author believes will not benefit the publishers that wanted to enforce it.
A new pricing strategy that allows buyers to dictate prices can lead to higher profits; if some of the proceeds go to charity. The strategy is called “pay what you want,” and has gained a foothold in several markets in the last few years.
Why companies must more zealously execute their business strategies by focusing on turning their competitive advantage into clear decisive advantages.
Last week, I had two pricing experiences that got me thinking about how to price. One was a scam that was effective. The other ended up feeling like a scam and was ineffective.
