Value in the QSR industry: It’s about being special, not better
“Value” is an easy word to say in any industry. We all know you have to create it, communicate it, and capture it.
As Harvoni and Holkira Pak become available, 5 things that Canadian Hep C nurses are thinking about
In the past 2 years a lot has happened in the world of Hep C treatment. How will pharma companies develop sustainable pricing strategies in the industry?
Quantified Customer Research is Key to Optimising Fashion Prices
Quantified customer research is key to establishing the optimal price point and enables companies to capture more revenue. Companies leading the way in Pricing Strategy regularly conduct extensive Pricing Research. This is especially important in the Fashion industry, where customers' perceived value can far exceed production costs.
Top 5 needs for Pricing Analytics
Analytics and "big data" are everywhere, but a lot of businesses struggle to find any practical use for their data. We have identified five situations in which a business needs to make use of its data and implement an analytical process.
Applying Your Predictive Analytics Using Effective Communication
Lessons on effective communication for Senior Executives to data crunchers inspired by the 2014 Predictive Analytics World Conference. Big Data, Analytics, sexy models….albeit sexy predictive models (that’s right, math models!).
Apply Analytics to Increase Profitability
Picture the following scene: it’s nearing year-end and company executives are immersed in high-level strategic meetings. The objective: improve company profitability in the coming year.
So Long Holiday Shopping; Hello, Pricing Research
The holiday season brings out all types of shoppers. Understanding your diverse customer segments takes customized pricing research and tools.
Steer Clear of Pitfalls in Pricing Research
In pricing we talk a lot about developing an ‘outside-in’ perspective; the type of perspective that helps you understand what customers are willing to pay for. Pricing research provides critical insight into your customers but watch out for common pricing pitfalls.
Why You Should Re-Think Your Cost-Based Strategy
Cost based pricing is relatively simple. The simplicity of cost-based pricing is what attracts many companies. But we think companies would benefit from slowing down before adopting such a pricing strategy.
Guac is Extra – Does Chipotle’s Price Point Make Sense?
Why does Chipotle charge a 200% price premium for their guacamole? We discuss pricing opportunities for the beloved burrito chain.