How Pricing Research Can Protect Your Sales
Whether you are planning to increase prices or thinking to price a new product, conducting research is the key to effective pricing strategy.
Whether you are planning to increase prices or thinking to price a new product, conducting research is the key to effective pricing strategy.
This white paper demonstrates how an effective B2B pricing strategy can improve your company's bottom line and profitability in the long-term.
Price increases can be difficult to implement but there are tangible steps you can take to ensure a smooth transition and get customers on-board.
Pricing Research can help you discover new opportunities for your business. Here are 6 ways you can conduct research and get the most from your results.
Applying pricing psychology could help your business capture substantial profits. We discuss how to leverage pricing psychology and research to get your organization out of cost plus pricing.
In this edition of Pricing for Researchers we discuss a study that evaluates different ways to manage promotions and shipping fees for online retailers.
The pricing discipline has been growing rapidly as companies realize that investing in pricing can have long-term payoffs. But investing in pricing research can be a costly endeavour. We discuss the best ways to make sure that your pricing research returns positive ROI.
How do you remove the uncertainty around pricing your products? Using effective pricing research of course. These tips will ensure you get the most out of your research projects.
‘Black Friday’ has always been a focus of criticism and debate. However, this year the conversation shifted towards whether Black Friday discounts make financial sense for retailers.
Are you making one of the three most common Pricing mistakes we see businesses making? If so, here's our advice on how to correct them.