How to Profit in Global Markets with Psychological Pricing
Pricing your product or service to a new geographic market may seem risky, but conducting research on psychological pricing can ease the challenge significantly.
How Pricing Research Can Protect Your Sales
Whether you are planning to increase prices or thinking to price a new product, conducting research is the key to effective pricing strategy.
Improving B2B Pricing Strategy
This white paper demonstrates how an effective B2B pricing strategy can improve your company's bottom line and profitability in the long-term.
How to Implement a Price Increase
Price increases can be difficult to implement but there are tangible steps you can take to ensure a smooth transition and get customers on-board.
6 Best Practices for Pricing Research
Pricing Research can help you discover new opportunities for your business. Here are 6 ways you can conduct research and get the most from your results.
Applying Pricing Psychology to Move Past Cost Plus Pricing
Applying pricing psychology could help your business capture substantial profits. We discuss how to leverage pricing psychology and research to get your organization out of cost plus pricing.
How to Frame Online Promotions
In this edition of Pricing for Researchers we discuss a study that evaluates different ways to manage promotions and shipping fees for online retailers.
Generate Positive ROI with Pricing Research
The pricing discipline has been growing rapidly as companies realize that investing in pricing can have long-term payoffs. But investing in pricing research can be a costly endeavour. We discuss the best ways to make sure that your pricing research returns positive ROI.
5 Guidelines for Effective Pricing Research
How do you remove the uncertainty around pricing your products? Using effective pricing research of course. These tips will ensure you get the most out of your research projects.
Black Friday: Does it Work for UK Retailers?
‘Black Friday’ has always been a focus of criticism and debate. However, this year the conversation shifted towards whether Black Friday discounts make financial sense for retailers.