By: Kevin McCabe, MSc, Director of Pricing Strategy & Greg Thomas, Vice President of Pricing Research and Insights Historically, professional associations have played a critical role in supporting, educating, and connecting their members. With many aging members entering retirement, most associations have struggled to engage younger professionals, a problem that has caused declining membership. [...]
By: Kevin McCabe, MSc, Director of Pricing Strategy 3 Ways to Quickly Apply Your Pricing IQ Being able to understand and manage your pricing from sales transaction data can be extremely overwhelming and complex. Once you get control over that, it will be a lot easier to deal with any requests, challenges and problems [...]
Originally posted on Sports Industry Group As the Premier League makes its matches available to fans on a pay-per-view basis for £14.95 per game, Ed Heskins, Senior Pricing Consultant, Iris Pricing Solutions takes a look at the psychology behind pricing - and why the league's approach has caused consternation among fans. If every [...]
COVID-19 has impacted business across most industries, causing a variety of new pricing challenges and questions. Companies are focusing on pricing now more than ever, and indeed pricing is a powerful tool that can help companies face and resolve the challenges they're experiencing. When implemented strategically, pricing can generate a bottom-line improvement while also [...]
Conducting customer research during the COVID-19 crisis can be challenging. We have outlined the best practices for implementing pricing research during a crisis that still produces reliable results.
Together, restaurant market research and analytical tools can help restaurants achieve a higher return on investment (ROI) and remain competitive.
This article aims to provide an overview of pricing research and explain how it can be applied for long-term business growth.
To stay on top of changes in shifting QSR environment, leverage the power of pricing research to grasp trends in customer buying behavior.
You have developed a new innovative product or service that promise to add significant value to your customers. But do you know how to price this new offering? Most importantly, how do you know you’re setting the optimum price to maximize customer adoption and drive the most value to your firm’s bottom line?
Pricing your product or service to a new geographic market may seem risky, but conducting research on psychological pricing can ease the challenge significantly.
