By: Ed Heskins, Head of Pricing, Europe To be in business is to be in competition. Few, if any, businesses operate in a vacuum, and even if your products and services are highly differentiated, customers will often seek alternatives to compare you with. In this way, pricing against your competition is as challenging as [...]
By: Savannah Dixon, Pricing Analyst, Iris Pricing Solutions In the constantly changing world of business, discovering the ideal pricing strategy is critical to unlocking untapped revenue potential. It's a puzzle that can make or break your success, and the choices can be daunting. In this article, we explore four fundamental strategies: Cost-Plus Pricing, Value-Based [...]
By: Benjamin Garden, Director, Pricing Analytics, Iris Pricing Solutions It's no secret that pricing has a direct impact on profitability and customer satisfaction. In the digital age, where customers have access to information about prices from around the world in seconds, implementing effective pricing strategies is becoming increasingly important for businesses. With this in [...]
A note from Iris Pricing Solutions President: Kirk Jackisch As we approach the end of 2022, it is clear that pricing leaders will need to navigate a very unpredictable market…perhaps more than ever before. With this uncertainty, leaders must employ resilient, proactive, and competitive pricing strategies. What We Saw Across Industries Almost all companies [...]
About the Device Our client, an established manufacturer of syringes, had developed a prototype digital injection device designed for use in clinical trials. This data-enabled injection device would automatically capture injection data without interfering with the injection device's usability. Specifically, the device would capture the start/stop time, completion and device ID. The target customers [...]
Establish a logical offer structure built on customers' key value drivers The client was a large doggy day care and dog grooming service provider planning a large expansion in the following year more than doubling the number of locations. The locations were operated by franchisees who had autonomy on their pricing and promotional strategy [...]
Last year we asked the question Can You Protect Your Business and Clients from Cost Shocks? While we may have all hoped that the surge in the cost of raw materials and Pandemic-related disruptions would dissipate, the truth is that we're now in a significant period of inflation with most companies needing to increase [...]
For medical technology suppliers, the COVID-19 pandemic is fraught with possibilities and challenges. Navigating these challenges and reaping the opportunities requires careful consideration of the financial impact of COVID-19 on hospitals and the health care industry as a whole. Translating this understanding into relevant offerings and thoughtful pricing strategies is critical to the survival [...]
Subscription Pricing in the Leisure IndustryA Private Equity firm with portfolio interests in the cinema and general leisure industriesWithin the cinema industry, they wanted to understand the role of loyalty programs, including ‘all-you-can-eat’ subscription offersDue to constraints on their resources, there was no access to sales data, internal staff information, or other marketing materialsThe client [...]
“If you have to have a prayer session before raising the price by 10 percent, then you've got a terrible business.” – Warren Buffett By: Ed Heskins, Director of Pricing Strategy (UK) Prices are going up. As supply costs start to bite, wages increase and government relief is withdrawn, more and more companies [...]
