For medical technology suppliers, the COVID-19 pandemic is fraught with possibilities and challenges. Navigating these challenges and reaping the opportunities requires careful consideration of the financial impact of COVID-19 on hospitals and the health care industry as a whole. Translating this understanding into relevant offerings and thoughtful pricing strategies is critical to the survival [...]
Subscription Pricing in the Leisure IndustryA Private Equity firm with portfolio interests in the cinema and general leisure industriesWithin the cinema industry, they wanted to understand the role of loyalty programs, including ‘all-you-can-eat’ subscription offersDue to constraints on their resources, there was no access to sales data, internal staff information, or other marketing materialsThe client [...]
“If you have to have a prayer session before raising the price by 10 percent, then you've got a terrible business.” – Warren Buffett By: Ed Heskins, Director of Pricing Strategy (UK) Prices are going up. As supply costs start to bite, wages increase and government relief is withdrawn, more and more companies [...]
Our client was a global e-commerce platform with over 600K active users, consisting of small to large-sized online merchants. They contacted the Pricing Solutions team to help them develop a value-based pricing strategy, for maximum financial impact. Our team: Gathered & Analyzed Data Conducted Market Research Improved Existing Pricing Model using Value-Based Pricing The [...]
Iris Pricing Solutions has launched a special report entitled ‘Pricing and Digitization: Parallel Journeys to Success and Survival’, demonstrating how pricing, marketing, and sales can benefit from better data capture and use that data to increase customer segmentation, improve value propositions, and better understand consumer behavior. Companies in the B2B sector are increasingly employing [...]
By: Greg Thomas, Vice President of Pricing Research and Insights In our recent article Should You Be Concerned about Price Collusion? we discussed the ethics behind artificial intelligence and pricing. Most people are familiar with artificial intelligence (AI) and machine intelligence (MI), terms that are used interchangeably to describe the field of computer science in [...]
By: Greg Thomas, Vice President of Pricing Research and Insights What impact, if any, does machine intelligence (MI) have on your day-to-day life? Well, when you booked your last flight the price you paid was likely calculated using some form of a machine-driven algorithm. In fact, next time you go to an all-inclusive resort, [...]
By: Kevin McCabe Contact Kevin -Director, Pricing Strategy, Industrial & Manufacturing The start of a new fiscal year is a major milestone in the annual calendar: most companies have already broken their pricing resolutions by summer and won't be attacking them again--at least until the planning cycle for [...]
With wide-scale vaccine rollouts well underway, our entry into a post-pandemic world is already a reality for some, and inevitable for others. That's good news for experience economy survivors —those in the airline, hotel, and travel industries, live events, conferences and trade shows, indoor and outdoor venues, etc. However, reopening raises significant questions around [...]
and what this means for utilities, brick and mortar retail, the hospitality sector, and digital marketing By: Peter Winters, Senior Research Consultant The price for EV charging is complicated Buying gas is typically one of the most price-informed decisions that consumers make. Consumers are easily able to compare gas prices between gas [...]
