Winning the Restaurant Price War: Proven Strategies for Success

2024-08-09T13:14:19-04:00Categories: Pricing Analytics, Pricing in Retail, Pricing Management, Pricing Optimization, Pricing Strategy, Pricing Transformation, Recession Pricing|

The restaurant industry is currently facing a challenging landscape as soaring food prices and inflation have softened demand across the sector. As consumers become more price-sensitive, many are turning away from fast-food chains in favor of preparing meals at home or choosing healthier dining options, even if they cost slightly more. This shift has put [...]

Unveiling Pricing Mastery in Diverse Business Environments

2024-02-27T10:23:39-05:00Categories: Our Services, Pricing Analytics, Pricing in Retail, Pricing Optimization, Pricing Research, Pricing Strategy, Pricing Training, Pricing Value, Revenue Management|

Background Our client is a global software holding companies that operate within the transportation sector. With more than 20 companies, each business unit presented a different level of pricing maturity, challenges, and opportunities. Iris Pricing Solutions was contacted to develop a pricing workshop to educate their top leaders on best practices for setting, communicating, [...]

Sophisticated Approach to Menu Price Structure

2023-12-12T11:03:44-05:00Categories: Our Services, Pricing Analytics, Pricing in Retail, Pricing Optimization, Pricing Research, Pricing Strategy, Pricing Value, Revenue Management|

Embark on a journey with one of North America's largest quick-service restaurant giants, with over 3,000 franchised locations and revenue surpassing $5 billion. Fueled by strategic pricing decisions, their success faced a challenge when certain price hikes led to a dip in market share. In response, our client sought the expertise of Iris Pricing [...]

How CMOs Can Align Pricing and Marketing for Maximum Success

2023-05-09T14:09:43-04:00Categories: Pricing in Retail, Pricing Management, Pricing Optimization, Pricing Strategy, restaurant pricing|

Pricing is a critical aspect of any business, and for Chief Marketing Officers (CMOs), it plays a vital role in the success of a company. A well-crafted pricing strategy can impact the entire marketing mix, and it is essential to understand the importance of pricing for CMOs in today's competitive business landscape. The Underestimated [...]

Power of Pricing Analytics in Retail and E-Tail Decision Making

2022-11-29T13:04:55-05:00Categories: Differentiation Strategies, ecommerce, Our Services, Pricing Analytics, Pricing Changes, Pricing in Retail, Pricing Management, Pricing Strategy, Pricing Tools, Pricing Value, Services|Tags: , , , , , , , , , |

By: Ben Garden, Director of Analytics, Iris Pricing Solutions There are significant benefits to working with a team who has high-level pricing analytical skills and can use your company's data to inform pricing and create new pricing opportunities, especially in the areas of e-commerce and competitive intelligence. Leveraging your data and analytics to make [...]

Leveraging Pricing in a Competitive E-Commerce Environment

2022-08-04T11:52:44-04:00Categories: Pricing Analytics, Pricing in Retail, Pricing Management, Pricing Optimization, Pricing Strategy|Tags: , , , , , , |

Background Our client with over $100 million in revenue annually, sells original and aftermarket parts for automotive enthusiasts. They cater to individuals with private garages and lifts, and of the components they sell, almost 60% are for Ford Mustang, Jeep, and Chevy vehicles. During the pandemic, many enthusiasts had more time to work on [...]

Using Competitive Intelligence to Enhance Pricing

2022-06-15T15:15:57-04:00Categories: ecommerce, Pricing Analytics, Pricing in Retail, Pricing Optimization, Pricing Strategy|

The client is a global online B2B retailer that supports its global pharmaceutical, bio-pharma, and food industry clients with its thousands of quality products. With thousands of different substances per industry being sold in 15 countries, the client had no way to track what products their competitor was selling, or what price they were [...]

Cost Spikes, Inflation, and Supply Shortages remain as the top economic challenge in 2022

2024-01-10T14:42:41-05:00Categories: Inflation Pricing, Pricing Analytics, Pricing and Selling, Pricing in Pharmaceuticals, Pricing in Retail, Pricing Management, Pricing Optimization, Pricing Research, Pricing Strategy, Pricing Value, Recession Pricing|

Last year we asked the question Can You Protect Your Business and Clients from Cost Shocks? While we may have all hoped that the surge in the cost of raw materials and Pandemic-related disruptions would dissipate, the truth is that we're now in a significant period of inflation with most companies needing to increase [...]

Measuring the Impact of Promotion Sales in Food Service

2022-02-28T15:17:20-05:00Categories: Pricing Analytics, Pricing and Selling, Pricing in Retail, Pricing Optimization, Pricing Strategy, restaurant pricing|

Cost pressures and an increasingly competitive market have resulted in severe price increases across the restaurant industry. Research by the National Restaurant Association has found that menu prices on average have increased 4.7% percent last year, and quick service has increased by 6.7% - which was the highest increase U.S. consumers experienced in over [...]

4 Expert Tips to Approach Pricing as a Marketer

2021-12-15T16:53:13-05:00Categories: Pricing Analytics, Pricing in Retail, Pricing Management, Pricing Optimization, Pricing Research, Pricing Strategy|

“If you have to have a prayer session before raising the price by 10 percent, then you've got a terrible business.” – Warren Buffett By: Ed Heskins, Director of Pricing Strategy (UK) Prices are going up.  As supply costs start to bite, wages increase and government relief is withdrawn, more and more companies [...]

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