Price Optimization For Long Term Growth
Leveraging price optimization for long term growth can be a complicated process. We discuss the importance of calculating the value of a long term customer relationship.
Improve Your Pricing Capabilities
It can take years to hone your pricing expertise. We've compiled a list of the pricing Learn which skills will improve your overall pricing capabilities and make you a better Pricing Expert
Dangers of Discounting
Your customers may love discounts but are they good for business? We shed some light on the dark side of discounting and how they might negatively impact your business.
Modular Advertising to Improve Newspaper Profitability
The newspaper and information publishing industry are finding it more and more difficult to maintain profitable in such an aggressive market. Experiencing intense pressure from advertisers and consumers, industry leaders are looking for new ways to capture value and maintain margins. One strategy that we've seen work is module advertising.
Why Price Transparency Benefits Your Business
Price transparency has been a hot topic, especially for retailers and healthcare professionals, this past year. Read why you shouldn't fear transparency...
Premier League tickets: Price increases make good business sense, but for how long? Part II
When a price increase tipping point occurs Premier League Clubs must rethink pricing strategy & apply innovative segmentation techniques to manage revenues.
Win Pricing Battles Without Going to War
Good Pricing Management is key to ensuring your lowest negotiated prices don’t unintentionally start a damaging pricing battle or war in your industry.
Time to Re-evaluate Your Pricing Process?
Many organizations begin their annual pricing process in July in order to be ready to start invoicing Jan 1st. By developing a pricing strategy as part of your annual planning process you can achieve profits well in excess of just taking a uniform increase.
Applying Your Predictive Analytics Using Effective Communication
Lessons on effective communication for Senior Executives to data crunchers inspired by the 2014 Predictive Analytics World Conference. Big Data, Analytics, sexy models….albeit sexy predictive models (that’s right, math models!).
How Quickly Consumers Buy Says a Lot About How Much to Charge
Quick acceptance or rejection of a new product is most common for everyday consumer goods. Speed of adoption can have a significant impact on the pricing strategy surrounding a new product launch.