B2B Companies Can Navigate Times of Crisis with These Pricing Strategies
Pricing considerations are the lynchpin to the defense tactics that can help a company survive a crisis, protect cash flow and remain in the black.
Pricing Considerations For B2C Businesses During A Crisis
B2C businesses are seeking strategies to survive the coronavirus (COVID-19) crisis. We put together 5 pricing tips to help your B2C company succeed despite current economic challenges.
How to Solve a Challenge of Pricing IoT Technology?
The Internet of Things is advancing at a breakneck pace, with new product innovations springing up in almost every industry. Besides offering great opportunities to companies, innovative products also bring complex pricing challenges – how to effectively price IoT products when they are no longer just “products”?
A Pricer’s Guide to Navigating Tariffs
Tariffs are a hot topic in industrial markets. To help pricing professionals grapple with some of the complexities of tariffs we’ve listed a 3-Step process to help guide your price adjustment decisions and strategy.
Make Pricing Your Ally: How to Put Value Back on the Menu
From QSR to family and casual dining, the “money” side of value equation – driven by pricing – is a challenge for restaurants. It doesn’t have to be that way. The purpose of this white paper is to demonstrate how having a value-based pricing strategy in place optimizes long-term profits for restaurants.
The end of incremental: How data is causing a sea change in pricing
The era of the 1% rule is rapidly ending. The much greater pricing opportunities for firms today are in innovation and transformation. Here is why.
How Pricing Research Can Protect Your Sales
Whether you are planning to increase prices or thinking to price a new product, conducting research is the key to effective pricing strategy.
How to Gain Long-Term Profit With Customer Segmentation
More effective segmentation, and a pricing structure that responds to the specific needs of particular segments, provides an opportunity to improve both growth and profit in the long-term.
Using MAP & MRP to Manage Online Retail Prices
In today’s omni-channel world strong pricing controls are critical to capturing value. MAP & MRP policies are examples of ways companies are trying to keep tighter controls on price.
How to Implement a Price Increase
Price increases can be difficult to implement but there are tangible steps you can take to ensure a smooth transition and get customers on-board.