Bringing new innovations to market poses significant challenges, especially when it comes to pricing. Without benchmarks, historical data, or clear price elasticity models, businesses often struggle to determine the right price for a groundbreaking product. Let's explore the key aspects of pricing new innovations and strategies to overcome these hurdles. What Makes New Products [...]
Why Take on a Pricing Transformation Initiative…Is the Juice Worth the Squeeze? By: Roberto Rivera, VP, Pricing Strategy Many business leaders intuitively understand that disciplined pricing can boost profits. This could involve streamlining pricing processes or empowering the sales team to reduce the need for sharp discounts. However, despite the strong ROI of investing [...]
Mastering Pricing Confidence: Empowering Your Team for Profitable Sales Growth. In today’s business environment, pricing is more than just a number —it serves as a strategic tool that can steer companies towards their financial objectives or hinder their progress. Yet, a common challenge persists across industries: the struggle to implement higher prices and realize [...]
Background Our client is a $50M+ professional association and one of the largest hosts of industry tradeshows in North America, attracting 50,000+ attendees. Renowned as one of the most pivotal events in the industry, vendors value this tradeshow for its outstanding influence on sales, media coverage, and overall business success. The Challenge Our client, [...]
By: Ben Garden, Director of Analytics, Iris Pricing Solutions There are significant benefits to working with a team who has high-level pricing analytical skills and can use your company's data to inform pricing and create new pricing opportunities, especially in the areas of e-commerce and competitive intelligence. Leveraging your data and analytics to make [...]
Price actions are not unique Companies are constantly testing the extent of their pricing power. Faced with rising costs for materials, transportation, and workers, companies are charging more for products from metal fasteners to Oreo cookies. The primary response to inflation is to become more efficient, but inflation is currently so high, that productivity [...]
The truth is subscription pricing is more than a trend – it's been around for years now and is gaining momentum. Everything as a Service (EaaS) means that everything that used to be available as a one-time payment will now be available to purchase as a recurring payment. There are three trends around subscription [...]
By: Fred Puech, Vice President of Analytics The COVID-19 pandemic has caused extensive and ongoing limits to in-person dining, and with the patio season ending across North America, more and more restaurants are relying on third-party delivery vendors to survive. Popular third-party delivery systems like Skip the Dishes and Uber Eats are in many [...]
COVID-19 has impacted business across most industries, causing a variety of new pricing challenges and questions. Companies are focusing on pricing now more than ever, and indeed pricing is a powerful tool that can help companies face and resolve the challenges they're experiencing. When implemented strategically, pricing can generate a bottom-line improvement while also [...]
How should businesses respond to a crisis? In this article, we explore price gouging and dynamic pricing strategies, and how they affect consumers' brand perception.
