Pricing Luxury Brands For Online Shoppers

2017-07-19T17:54:46-04:00Categories: Financial Post, Pricing and Selling, Pricing Strategy|Tags: , , , , , , , , |

If a consumer is shopping for an exclusive brand and likes the idea of buying smart, then many would conclude they can save some money by buying online from a country that sells it cheaper. However, the truth is that they probably won’t succeed; at least not online.

Groupon: Beware of Furballs

2018-02-12T16:37:09-05:00Categories: Pricing and Selling, Pricing Research|Tags: , , , , , |

An increasing number of clients have been evaluating the Groupon model and trying to assess whether it is right for their business. This is a difficult question that often leaves high-level executives perplexed. In order to make an informed decision, it is essential that you approach this decision in a process-oriented manner.

If I Were the CEO of Netflix

2018-02-12T16:52:03-05:00Categories: Pricing and Selling, Pricing Strategy|Tags: , , , , |

Netflix has been getting a lot of attention lately for its new pricing strategy. If you have kept an eye on the matter you will have noticed that there is an interesting paradox. Consumers hate it but analysts love it. They may lose as many as 2.5 million customers but profitability should go up.

Sales and Marketing: iPad2 – Demonstrating What Good Pricing is all About

2018-02-14T17:00:02-05:00Categories: Pricing and Selling|

With the recent launch of the iPad 2, much has been made about Apple’s decision to launch it at the same list price as the original iPad. Unfortunately most of what I have read has skirted what I see as the key pricing questions at the centre of this debate.

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