Ticketmaster’s Dynamic Pricing Challenge with Oasis Tickets
Original Source: The Drum By: Ed Heskins, Head of Pricing, Europe, Iris Pricing Solutions When Liam and Noel Gallagher, the enfants terrible, feuding brothers and poster children for the 90s Britpop movement, announced that they had set their differences aside long enough to take the band on tour again, fans were thrilled. For summer [...]