So Long Holiday Shopping; Hello, Pricing Research
The holiday season brings out all types of shoppers. Understanding your diverse customer segments takes customized pricing research and tools.
What the San Francisco Giants can teach you about optimizing your pricing strategy
In recent years we have seen the sporting world borrow pricing strategies from other industries, and vice versa. In such a diverse business environment what is the optimal pricing strategy for events, and what can other sectors learn from developments in ticket pricing?
Finding your Pricing Strategy on the 5 Levels of Pricing Improvement
Not long ago I thought it was time to “get personal about pricing,” and wrote World Class Pricing: The Journey. More than 20 years of experience and 700 projects went into developing a roadmap to pricing improvements that now all our clients use.
Future of Your Price Optimization Strategy
Successful price optimization requires scenario planning. This involves generating alternatives, modelling impact, assessing outcomes and choosing a result.
Steer Clear of Pitfalls in Pricing Research
In pricing we talk a lot about developing an ‘outside-in’ perspective; the type of perspective that helps you understand what customers are willing to pay for. Pricing research provides critical insight into your customers but watch out for common pricing pitfalls.
Spring is a Time For Pricing ‘Commitments’
Spring is an ideal time to revisit old pricing practices, assess their efficacy and commit to refreshing what might not be helping the long-term interests of your business, including pricing policies and strategies.
“Pricing Strategy: Achieving Buy-in and Avoiding Pricing Pitfalls”
President Paul Hunt, continues his discussion of customers, competition, costs, capacity/cycle, explaining how the socialization of the 4Cs is essential to achieving buy-in to your pricing strategy. Paul also talks about common pricing challenges and mistakes, and explains how your organization can avoid them.
“Pricing Strategy: Key Ingredients to Getting Started”
Paul Hunt, President of Pricing Solutions, discusses the importance of developing a well-articulated Pricing Strategy, the challenges of pricing globally and four key ingredients in an effective Pricing Strategy.
How Quickly Consumers Buy Says a Lot About How Much to Charge
Quick acceptance or rejection of a new product is most common for everyday consumer goods. Speed of adoption can have a significant impact on the pricing strategy surrounding a new product launch.
Co-Branding With Discount Retailers Could Spell Trouble for Exclusive Brands
As co-branding among retailers becomes more popular. We outline different considerations managers should evaluate before saying yes to that new partnership.