Conjoint Analysis: Choice Models
Background
Description of How it Works:
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Strengths
Weaknesses
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Source:
1. Green, P. & Rao, V.R. (1971), Conjoint Measurement for Quantifying Judgmental Data. Journal of Marketing Research (August), p. 355.
2. Batsell, R.R. & Elmer, J.B. (1990), How to Use Market Based Pricing to Forecast Consumer Purchase Decisions. Journal of Pricing Management. (Spring), p.5.