Our client, a prestigious university in the United Kingdom, was re-examining the pricing of their graduate tuition programs. Over the past two decades, the U.K. post-secondary system has undergone a series of drastic changes, including the 1992 Further and Higher Education Act, which changed funding and administration regulations.
In addition to expanding the types of institutions that could grant degrees, tuition limits were also changed. These changes made it difficult to determine how to best establish a pricing system that would produce maximum benefit, leading to the key question: How can universities harness the power of pricing to attract prospective students and satisfy those already enrolled?
