Pricing for Higher Education
and Educational Institutions
Higher Education and Educational Institutions:
Increase Performance Through Improved Pricing Strategy
Prior to COVID-19, educational institutions still had strong headwinds in front of them. These conditions have worsened by the pandemic. Recognizing the elements that are deemed most important to prospective students is imperative to developing effective marketing strategies and appropriate prices, especially in these challenging times. Our research shows that students weigh other costs and benefits more heavily than tuition fees when making their decision.
At Pricing Solutions, we have extensive experience in transforming higher educational institutions of all kinds to solve strategic problems such as performance improvement, operational excellence, cost management and reduction, growth strategy, and tuition pricing. Our team uses a focused and personalized approach to research, considering existing assumptions alongside gathered information to create a data-driven, custom pricing strategy that works. We help education institutions realize their true value and potential within their respective markets, providing them with insider insights and informed guidance to optimize their pricing strategies.
Our Pricing Expertise
At Pricing Solutions, we are experienced in understanding the unique issues Educational Institutions face, and developing plans on how they can best use pricing to achieve their goals. We have completed projects for many leading Schools, Universities and Educational Publishing and Management organizations globally. This includes helping our clients grow revenue, market share and contribution. We partner with clients over time to help them move up the 5 levels of World Class Pricing…and realize real bottom-line results.
Tuition Pricing : Case Study
The Challenge
Our client is a top-100 international university and established an operating presence in the Middle East in 2018. Competition amongst the organizations within the Middle Eastern market is divided into two key groups:
- Branch campus operations (i.e. substantial footprint)
- Satellite operations (i.e. smaller footprint)
The institutions’ objectives were to:
- Gain a greater understanding of the application process for prospective candidates in the Middle Eastern market.
- Understand the extent to which course price influences an applicant’s decision-making process.
- How does the institutions’ offering compare to the competition?
Proudly Working with Leading Universities and Education Organizations
Iris Pricing Solutions’ multicultural, multi-lingual team understands different market, cultures and consumer segments
enabling us to provide effective pricing analysis and strategy to Education Institutions and Organizations globally. Our 360º approach to pricing providing expertise in strategy, research, people, training, systems and tools.
Bath University
Bellerbys
Atlanta Journal-Constitution
CCH
Charleston Post & Courier
ETS Educational Testing Services
McGraw Hill Education
ETS: Educational Testing Services
Emmis Communications
Sheffield Hallam University
University of Birmingham
Globe & Mail
Chicago tribune
Contact Us for a Pricing Consultation
Pricing Solutions is one of the worlds’ leading pricing consultancy firms. We are dedicated to helping clients tackle their specific pricing challenges and dramatially grow profitability. Our consultants have extensive experience in B2B and B2C markets within a wide range of industries.
For more information about our services or to get in touch with one of our consultants directly please contact our global headquarters.