Pricing Strategy Consulting and
Strategy Development Services
At Iris Pricing Solutions, our Pricing Strategy Services are powered by over 25 years of experience, leveraging Big Data and Deep Market Research capabilities. With our proprietary World Class Pricing™ Maturity framework, we assist organizations in aligning their business strategies with their pricing capabilities to achieve their growth, profitability, and revenue management objectives. Pricing Strategy is the crucial process that shapes the prices of your products and services. Our goal is to empower your team to confidently implement your pricing strategy, ensuring measurable and long-term success.
Common Pricing Strategy Concerns:
- Re-gaining Control of Your Pricing
- Setting Prices with Confidence
- Discounting Effectiveness and Strategy
- Implementation of Pricing Best Practices
- Developing A Pricing Framework
- Capturing Value in Prices
- Pricing During Inflation or Recession
- Revenue Management
We also help businesses to develop a subscription pricing strategy that drives a monthly recurring revenue stream & increases customer intimacy.
Learn more about our subscription capabilities.
The Impact of Pricing Strategy
25+ years of Pricing Strategy expertise: Our services enable you to explore an extensive range of pricing scenarios. By leveraging advanced algorithms, market research, and deep industry knowledge, we provide you with dynamic pricing strategies and models that reflect market conditions, demand fluctuations, and customer behavior. Stay agile and competitive in an ever-evolving business landscape.
Harness Big Data Insights: We believe that data is the fuel that drives effective pricing strategies. Our team taps into the vast potential of Big Data and Customer Research to gain actionable insights into your market, customer preferences, and industry trends. By analyzing historical data, competitor pricing, and customer segmentation, we provide you with a comprehensive understanding of your pricing landscape, allowing you to make informed decisions.
Increase Profitability: Our pricing experts work closely with your team to develop tailored strategies that align with your business goals, resources, and capabilities. By optimizing your pricing structures, product bundles, and discounting strategies, we help you strike the perfect balance between profitability and customer satisfaction. Maximize your revenue potential and drive long-term growth.
Enhance Decision-Making and Revenue Management: Making pricing decisions can be complex, especially in a data-driven world. Our services provide you with actionable insights and visualizations that simplify the decision-making process. With our intuitive dashboards and reports, you can quickly assess the impact of different pricing scenarios, evaluate the effectiveness of your strategies, and make data-driven decisions with confidence.
Drive Competitive Advantage: In today’s competitive landscape, a well-executed pricing strategy can give you a significant edge. We equip you with the tools and insights needed to outperform your competitors. Stay ahead of market trends, respond rapidly to changing customer expectations, and differentiate your offerings with optimized pricing strategies.
Our Profit Transformation Process
Iris Pricing Solutions consistently generate profit improvements with a robust 4-step
pricing strategy development process.
1. Fix Profit Leakages
2. Discover Value Opportunities
3. Sell with Confidence
4. Measure Success
1. Fix Profit Leakages
2. Discover Value Opportunities
3. Sell with Confidence
4. Measure Success
Recession and Inflation Pricing Strategy
How to Optimize Prices in 2024
A note from Iris Pricing Solutions President: Kirk Jackisch 3 Ways Businesses Can Optimize Prices in 2024 As 2024 progresses amidst global uncertainty, businesses face significant challenges. Recent years have witnessed escalating costs and [...]
Restaurants are Fighting Inflation and Raising Profits with a Secret Weapon
By: Benjamin Garden, VP, Pricing Analytics, Iris Pricing Solutions In 2023, restaurants have faced a slew of challenges, from slower foot traffic to higher supply costs. However, some restaurants and their franchisees are defying [...]
Uncovering $3 Million : Data-Driven Pricing Strategies to Overcome Inflation
By: Benjamin Garden, Vice President, Pricing Analytics In a Conference Board survey of 51% of CEOs worldwide, inflation was their second-biggest external concern in 2023 (behind only a possible recession). In today's age of "Big [...]
Contact Our Pricing Strategy Consultants
Unlock better growth
Unlock the potential of data and expertise to maximize the effectiveness of your pricing strategy. Our team of skilled professionals is prepared to work closely with you, customizing our services to align with the specific requirements of your business. Reach out to us now to arrange a consultation and witness firsthand how our Pricing Strategy Services can revolutionize your organization and revenue management, fostering sustainable growth.
Pricing Strategy Articles
Improving B2B Pricing Strategy
B2B companies often experience an uncomfortable profit squeeze between higher costs and lower margins that doesn’t leave much room for error. This white paper demonstrates how an effective B2B pricing strategy can improve your company’s bottom line and profitability in the long-term.
How to Navigate a Crisis & Keep Branding Intact with Pricing
How to Navigate a Crisis & Keep Branding Intact with PricingHow should businesses respond to a crisis? In this article, we explore price gouging and dynamic pricing strategies, and how they affect consumers’ brand perception.
