The Newsletter

Click any link below to download different articles on pricing. The following are large PDF files.

• How to Avoid a Price War
• Customer Value Is…A Discussion of how Customers Perceive Value
• Measuring Customer Value - The Perceived Value Measurement Model
• Delivering Lasting Value - Hierarchy of Customer Values
• Keeping the Right Customers - A Key Part of Managing Value
• The Tools of Customer Retention
• The Value Disciplines
• Which Value Discipline Are You?
• Pricing for Profit
• Best-Practice Pricing: Five Ways in which Successful Pricers Differentiate Themselves
• Making a “Net” Profit
• Channel Pricing Conflicts
• Internet Pricing Structures
• Global Pricing
• Downward Pricing Pressures
• Creating Value for Customers – Whatever Your Business
• 5 Cardinal Rules of Pricing Research
• Putting the Right Price on Innovative New Products
• Pricing to Make a Net Profit
• World-Class Pricing
• Quick Pricing Tips
• Leaving Money on the Table
• Pricing Research Why and When
• Three Pricing Tips
• Analyzing the Psychology of Pricing
• Selling on Value Instead of Price
• How to Raise Prices
• Ten Tips for Getting Top Dollar
• Selling on Value Instead of Price – Part 2
• Small Change, Big Dollars
• Creating Value is Not Enough
• Capturing a Fair Return for the Value Delivered, Part 1
• Capturing a Fair Return for the Value Delivered, Part 2
• World Class Pricing
• Pricing for Long-term Profit and Growth (Part 1 of 3) UK Edition
• Pricing for Long-term Profit and Growth (Part 1 of 3) Canadian Edition
• Pricing for Long-Term Profit and Growth (Part II of III)

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